[Abstract]

Chance Discovery as Novel Empathy with TV Programs

Masashi Taguchi(1) and Yukio Osawa(1), (2)
(1)Graduate School of Business Science, University of Tsukuba, Japan
(2)Graduate School of Information Science and Technology, The University of Tokyo, Japan



Chance discovery can be regarded as to feel empathy and novelty with a certain event. For one consumer, the other consumers rather than properties to be given by the supplier tend to be the target of empathy. In this aspect, a sequence of TV programs watched by audience, rather than each program, is the target to be valued as a chance. In this paper, such valued sequences are obtained by the method of scenario emergence, which is an aspect of chance discovery. These sequences are evaluated to be of ¡Ènovel and empathetic¡É scenarios for questionnaire subjects.