Noriyuki Kushiro(1) and Yukio Osawa(1), (2)
(1)Graduate School of Business Science, University of Tsukuba, Japan
(2)Graduate School of Information Science and Technology, The
University of Tokyo, Japan
The system engineering based consumer”Ēs behavior analysis methods are developed. The methods consist of the three models described in different viewpoints: process, status, and information structure. Consumer”Ēs behaviors for purchasing soft drinks are analyzed with these methods in a hierarchical process as "totality to individual". The behavior as a group is analyzed with aggregation data by statistical methods. Then, the discovered knowledge is explained by analyzing the behavior as an individual with the three above-mentioned models. Thus, spiral dynamics of consumer”Ēs behavior generated by repetitive fluctuations of the concern is detected.