Through an analysis of the log of university students' job -hunting processes, this study has found out the following: (1) The self-discovery process characterized as concept articulation is sometimes observed in the mental world of students during job-hunting. (2) Such concept articulation can lead them to find their own identity and therefore help them succeed in job-hunting. The authors have been working on studies focusing on human mental process in our everyday life on the subject of shopping behavior. The findings have shown that creative thinking process can be observed not only in expert tasks covered by traditional creativity support studies but also in our everyday activities such as buying clothes and therefore that the framework of creativity support studies can be applied to our everyday activities as well. The cases presented in this study suggest that creative thinking process is observed also in job-hunting as another everyday activity. Therefore, the frame work of creativity support studies can be applied to the support for job-hunters' thinking process as well.